How Valuable is Google Pagerank?
by Charlie on March 16, 2008 in Search Engine Optimization
Ah, yes, the discussion of the value of Google Pagerank is here. So, Google Pagerank, Google’s way of rating a website from a value of 1-10 which is based on a site’s power to garner links. The quality of the links matters when trying to increase Pagerank. 100 websites with a pagerank of 1 gives less “power” than 1 website with a Pagerank of 4 or 5. So, quality does mater.
Of course, some may call these numbers a bunch of gibberish when trying to rank high in Google or any other search engines. Why? Well, it’s because Pagerank is only an analysis of the links that a website has. Sure, a website needs a lot of pages to link to it in order to become higher up in the search engine ranks, but the quality of the link matters more.
For example, useless links from directories only serve one purpose, to increase the pagerank. They really do not help you that much in getting a higher rank in search engines. First of all, the directories’ content is so random, most good search engines will just be like, “Well, this website is getting a link from a directory that talks about dogs and bicycles, so it must not be worth that much. Trash.” But, you will get rewarded pagerank-wise. Pagerank only depends on the links, not the quality of the links.
I’ve seen websites on the front page of search engines that don’t even have a pagerank, but they are beating websites with pageranks of 5-6. They have quality links and content that bring the search engine spiders to a crawl, salivating over their precious content.
But, I’m not saying Google Pagerank isn’t completely worthless. Many affiliates use pagerank as a factor to determine your website’s worth. For example, Text Link Ads, uses Pagerank to estimate how much a link on your website is worth. Therefore, Pagerank can be very useful if you are trying to make money off of text links. One of my websites has a pagerank of 4, and it is making around $80 a month from text links. Many of the paid post programs also use pagerank as a determinant for how much a post on a blog is worth. So, the final verdict on Google Pagerank: don’t worry about having a low pagerank because it won’t affect your search engine rankings, but having a high pagerank can make you money on the side.
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Selling links will get your PR slapped, according to a lot of places I’ve seen. PR is valuable for getting your site to float to the top. But my site has no PR so far — hasn’t been around long enough. People still find me on search engines though!
But from last few updates i hv seen many valuable sites are getting penalised for their PR even if they are Quality maintained …
As u said .. “100 websites with a pagerank of 1 gives less “power” than 1 website with a Pagerank of 4 or 5. So, quality does mater.”
Does PR still matter so much ? or the quality of the page wer our link is placed ?
I totally agree with you Puneet
Most of the webmasters do not care much about PR but still its a important factor though
my new site got PR 3 in this update as it was very new for this PR update but still its a good one.
This info makes me feel better for not having a good pagerank.
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